Project Overview
This project is a landing page designed and developed for Issam El-Hider’s preset store. The goal was to create an engaging and visually appealing store for photo editing presets. The site was developed from scratch, from ideation to design and development, using Next.js for fast rendering and deployed via Vercel.
Section 1 – Design Process
I. Client Brief
The client required a clean and professional online store for selling photo editing presets. The key objectives were to create a visually appealing layout, showcase the products effectively, and ensure a smooth user experience.
II. Research & Concept
I researched best practices in e-commerce design for photo-related products. The focus was on clean, minimal design, high-quality imagery, and a user-friendly interface that guides customers from product discovery to purchase.
III. Wireframes & Layout
I created initial wireframes to establish a basic layout for the landing page. The wireframes included product showcase sections, pricing, testimonials, and clear calls to action (CTAs). The goal was to ensure a smooth user flow and reduce friction in the purchasing process.
IV. Visual Design
The visual design was created with a focus on simplicity and high-impact visuals. Large, high-quality images of before-and-after presets were prominently displayed, with CTA buttons like “Get One for Free” and “I Want It Now” placed in strategic locations to maximize conversions.
Section 2 – Development
I. Development with Next.js
The website was built using Next.js for its fast performance and server-side rendering capabilities. This ensures the website loads quickly and is optimized for SEO.
II. Deployment with Vercel
The site was deployed on Vercel, ensuring fast and reliable hosting, along with automatic scalability.
III. User Experience Implementation
The site’s design is fully responsive, adapting to various screen sizes. The user flow is simple, leading users from product discovery to checkout seamlessly.
Section 3 – Key Features & Results
I. Clear Product Showcase
The landing page effectively displays preset products with before-and-after image comparisons, allowing users to instantly understand the value of the presets.
II. High Conversion Rates
The design and layout, including CTA buttons, are optimized to increase conversions, making it easy for users to take action.
III. Performance & Optimization
The website is optimized for performance with Next.js, ensuring a fast load time, improving the overall user experience and SEO rankings.
Section 4 – Final Thoughts
This project successfully combines clean design and functional development to create an engaging and high-converting preset store. The website is ready for future updates, including adding more products and expanding functionality.